You see, if our profession (in this case diet coaching) is the subject of derision, it can only mean that enough people understand what a “life coach” is to be able to get the underlying humor! So this is a time to celebrat4e the trend . . . the trend is your friend!
Someone famous once said that bad publicity is better than no publicity. If life coaching comes across as just a bit silly, so what. For those who have heard of life coaching, it will remind them to maybe call one. For others who may have never heard of our brand of coaching, it may tweak their interest enough to find out more.
Either way, I see it as a win. If you haven’t seen the commercial, check it out and decide for yourselves: