Market your life coach business!

Marketing your life coach business can be difficult if you don’t know where to start. In my previous post about marketing for mentorship, I shared some basic tips for marketing  your own business. These tips can easily be used to market a life coach business as well.

There’s a vast amount of information on the Internet concerning marketing, and no one can read, much less use, all of it. The fact is, much marketing information may even be contradictory to what you are trying to accomplish as a life or business coach. You don’t for example, want to market yourself and your practice using the same methods others might use to sell soap or software. Coaching is not a product. It is a human-centered service, and therefore requires more in the way of “high touch,” and not so much “high tech.”

In “selling” your coaching business, you must come across as responsive to your prospects primary need for coaching, i.e., difficulties in setting or achieving goals, relationship problems, health problems, and so forth. As such, focus on techniques and strategies that bring out the best you have to offer. offering a free coaching session, for example, might be a way for prospects to connect with you and see what you can offer without risk. There are many other ways you can reach prospects; just don’t use methods that don’t speak to them in a way they can understand and appreciate what you have to offer.

With some important coach training, you’ll learn about how to get your life coach business going and market yourself to either your clients, or employers if you decide to seek employment. For now, however, the following tips will get you started on the right track:

•  Maintain Focus. You may be tempted to learn and use every technique you come across. Dr. Craig calls this “Shiny Object Syndrome.” Don’t become a Jack of all Trades, but master of none. Instead, focus on the techniques that serve your life coach business.
•  Track Your Progress. Every time you try something new online, for example, keep track of how effective it is before you move on to the next thing. Install Google Analytics on your site. It’s free and provides invaluable feedback on your online marketing efforts.
•  Be Consistent. Just because something works doesn’t mean you’re done. Keep doing it! This is how you build up traffic and clients. By tracking your progress and finding what techniques and strategies actually work, you can create a marketing plan that you can repeat over and over again.

If you’re interested in taking your life coach business to the next level, I highly recommend downloading Dr. Michael Craig’s FREE report for more tips on how to avoid the 7 biggest mistakes life coaches make.