If you create a Free Offer properly, you will present what is called an “ethical bribe.” This means that you are trading your valuable information for your prospects name and email address – a win-win. In the following video, I go over how to set up your offer in the form of a downloadable PDF, what to say, how to say it, and why it needs to be said a certain way. This video is 9 minutes of solid content, so be sure to take some notes!