Subway Fresh?
The Subway franchise’s latest venture into marketing humor involves poking fun at life coaches.. OK, so we’re fair game, but in my opinion this ad is actually a good thing.
You see, if our profession (in this case diet coaching) is the subject of derision, it can only mean that enough people understand what a “life coach” is to be able to get the underlying humor! So this is a time to celebrat4e the trend . . . the trend is your friend!
Someone famous once said that bad publicity is better than no publicity. If life coaching comes across as just a bit silly, so what. For those who have heard of life coaching, it will remind them to maybe call one. For others who may have never heard of our brand of coaching, it may tweak their interest enough to find out more.
Either way, I see it as a win. If you haven’t seen the commercial, check it out and decide for yourselves:
4 Comments
Leave a Reply
Do you know who the actress is, the one that the guy with the helmet says Hello to?
Actually I don’t have a clue, but you may be able to do a little Google research to find the answer.
Happy to find some opinions about this online. I’m not specifically a life coach, or not really at all. It’s just something I respect and would like to be into several years from now. I was a tad bit offended by the commercial at first but you made a great point that it is still good publicity. Glad to see its such a popular topic enough for the marketing geniuses over at Subway to target it as the punchline to their ad.
P.S. I’m a fellow Greater Atlanta resident too, Roswell exactly.
Thanks for your comments Taylor. If you’re in Atlanta, check out our monthly meetups at http://meetup.com/logicalsoul and Dr. Ron’s group at http://www.meetup.com/Life-Coaching-Mastermind/.