If you are a coach, consultant, and small business entrepreneur, how do you go about competing with the “Big Boys” in your chosen industry or profession? Easy.  Send out press releases! Why Press Releases? The benefits of press releases are numerous. Here are 7 of the my favorites: 1.     All businesses can benefit.  No matter what business you are in, and no matter how small or big your company is, press releases and their distribution are a powerful tool. Even if you don’t have a compelling story line that tugs at the reader’s heart strings, you can still put together... (Read More ...)

The Self Promotion Game We’ve all done this… We set up a fancy website.  We run an ad.  We make and post videos and Like campaigns on our Facebook page.  We go out and give a few lectures and presentations.  We network.  Then we sit back and wait for the hordes of prospective customers and clients to show up to sign up, visit our website,  or call us. Then?  Maybe a few show up or express an interest.  But usually they are “tire kickers” or people who just like to talk.  At first you are excited they may buy, but then get disappointed when they don’t. Suppose... (Read More ...)

Free Coaching? The Success of your life coaching business relies on good marketing, building rapport and developing lasting relationships. One of the ways to do this is to offer free life coaching sessions to your prospective clients to “coach” them on why they need you and your services! Free sessions alone, however, won’t sell you.  If, in your prospects mind, they got “fixed” during the free session, they see little reason to sign up for your whole program!  So give them an outline of your program, and plenty of reasons – both emotional and logical –... (Read More ...)

David Cummings, Contributing Editor Certain Coaching Website Pages are Crucial In business you need clarity.  At the same time, you need to give your customers and prospects what they are looking for . . . fast! This is also true for your coaching business.  In this age of the short attention span, your visitors are easily distracted.  If they can’t find what they are looking – fast and easy – they are more likely to leave your site and go to your competitor. Direct your visitors and clients where you want them to go.  Fast.  If you are a life or business coach, this might... (Read More ...)

David Cummings – Small Business Marketing Coach and Contributing Editor – Says: Owning a consulting or coaching business can be challenging in today’s fast paced world. Getting the right kind of exposure can be even more difficult when you don’t really know what your message is . . . and prospective buyers don’t know where to find you! Even when you know what you’re about, and you’re convinced that you need a better online presence, fear and lack of what to do next may often prevent you from promoting your coaching business, or even starting to do this in the first... (Read More ...)

What Is Your Coaching Niche? In the last article, I went over the WHY of knowing your life or business coaching niche. In today’s post, I want to give you an idea of some of the more popular coaching niches – the ones that are perhaps the most marketable and financially rewarding.  If one of the following areas appeals to you, this might help you narrow down your focus and attract many more clients who are looking for help in this specific area. I want to emphasize, however, that just because I’m listing a few niches here, does NOT mean you should only choose from this list,... (Read More ...)

Congratulations! You finally got your coaching website up!  But did you know it may already be obsolete?! (Michael with Russell Brunson) According to Russell Brunson, creator and director of ClickFunnels, and online sales platform, most websites – and this includes most coaching websites – are set up like online brochures.  This means that your main contact with the public is NOT to sell them on your services – it’s to simply tell them about you and your services:  your background, education, type of coaching, and how they can get in touch with you. While a website like... (Read More ...)

During my years as a coach trainer and consultant, I’ve often had to face the reality that some coaches are simply not cut out for the BUSINESS of coaching.  I don’t mean the actual coaching part itself… most coaches are very good at listening and guiding others towards lifestyle changes and goals. What I’m talking about is the part where you as a coach have the motivation, drive, and expertise to go out into the world, find interested prospects, and sell them your services!  Yeah… THAT part. Attracting and keeping paying clients, for many, is the hardest part of... (Read More ...)

Go To The Places Where Your Prospective Clients Hang Out! Wow, what a concept . . . is getting clients really as easy as that?  “Yes!” according to best-selling author and coach Christian Michelsen.  Getting clients, says he,  is almost like shooting fish in a barrel (rhetorically speaking) . . . you just need to know the location of the barrel! In the third edition of his classic best-seller Get Clients Today – available now for FREE – he even gives away his little known secrets he usually reserves for his $5K in-house workshops!  Christian names names and gives locations. ... (Read More ...)

… And Boy are my arms tired! Sorry about that; sometimes old jokes lend themselves to good stories, and I have one. You see, I attended Russell Brunson’s “Funnel Hacking” event from May 27-30, 2015 in Las Vegas, Nevada, one of my least interesting places to be… I don’t drink, smoke, gamble, cheat on my wife or like big extravaganzas, so Vegas has historically never appealed to me. Or so I thought. Russell Brunson’s Click Funnels training event opened my eyes quite a bit to new possibilities for marketing and serving more and more of my people.   He and... (Read More ...)

Video Course Summary So far Russell has covered: Marketing Success vs. Failure (Video 1, published April 5th) The Secret Formula (Video 2, April 12th) Today we bring you a 22-minute clip on self-coaching success. This is the final video of our 3-Part Series. Enjoy all the videos, refer back to them often, leave a comment below, but most of all . . . Order Russell Brunson’s FREE BOOK before the offer ends on April 21st! Video 3: Coaching Yourself To Success As a life or business coach, you no doubt use some of the goal achievement ideas that Russell covers in this video with your clients. ... (Read More ...)

Last week, I discussed the differences between “Internet Marketing” and “Online Marketing” for entrepreneurs, the keys to turning failure into success, and presented a clip from a recent workshop on marketing success – the first of three video clips I’ll be bringing you.   Today we’ll cover… The Secret Formula for Coach Marketing How do you normally market your coaching practice?  Go to lots of group meetings and events to meet and network with other coaches and professionals?  Call all your friends and family members to tell them what you do... (Read More ...)

Marketing Success Videos For those who signed up for Russell Brunson’s FREE BOOK Offer (available last week until April 21st for the price of shipping), you already know he includes the 2014 videos of his 10-module “DotCom Secrets Ignite Workshop” as a bonus. I’ve seen this video training . . . and all I can say is that it is phenomenal!  Russell covers all aspects of online marketing, and I furiously took notes on how I saw his teaching as it relates to coaching success – particularly as it relates to building your coaching business. In today’s blog post and... (Read More ...)

The Coaching Dream Do you have a dream of growing your coaching business or consulting business bigger . . . to a point where you can think of doing business over the phone or Skype while living in a cozy villa on your favorite tropical island? Have you ever dreamed of coaching in the morning, then retiring before lunch to your Tiki Hut to enjoy your cold margarita and beach view?? I did . . . and still do! One of the ways I found that works best of all is to sell your coaching or consulting services to people around the world!  And what better way of doing that than by creating or improving your... (Read More ...)

Amazon Is Top Dog Amazon is the largest online retailer in the world, selling over $74.45 BILLION  US Dollars worth of merchandise in 2013 alone!  Were it not for the fact that FAA regulations limit their ability to fly a robot drone directly to your door with this merchandise, they would be even much bigger!  And that day is coming. The fact is, Amazon sells nothing by itself; it’s a distributor.  It  provides a popular platform and marketplace for product sellers.  Period.  If you sell products these days, you need to be on Amazon to be found.  It’s that simple. So what does... (Read More ...)

I just finished reading an article by writer Mark Davis in the Living Section of today’s Atlanta Journal-Constitution entitled “Time for a Game Plan?  Some Call in a Life Coach for Advice.”  The category heading of the article was “Trends,” so I suspect the AJC has its fingers on the pulse of the public after all! This AJC article is only the latest barrage of articles, blog posts, and media human interest stories that have come to light over the past few years.  If you are a life coach or business coach who sometimes feels alone or dejected because you don’t... (Read More ...)

Can Small “Tips Booklets” Make You Rich? Paulette Ensign says they can. She should know, having sold over a million of her booklets since she started doing this in 1991, and earned a tidy sum herself from corporate and group sales.  Paulette says that “Tips Booklets” can be both an easy and effective way to start sharing what you know with other people, and leverage this knowledge into a brand or series of products. I recently got on the phone with Paulette and worked out a way she could present some of her amazing material to coaches.  After many tries – and technical... (Read More ...)

Guide to Outsourcing Chances are, if you are reading this blog post, you are one of the many life coaches and consultants out there trying to make it in the world financially while doing what you love to do at the same time, i.e., COACH.  Chances are also good that you know you need help, and that you are overworked, underpaid, and are laboring under a big misconception, namely . . . “Hiring an assistant is expensive.” This idea is wrong-headed, and will actually cost you MORE in the months and years ahead!  Making money is not just about working hard; its also about managing ALL... (Read More ...)

Can you get clients today?  Yes!  There are actually LOTS of ways to get coaching clients:   Stand out on the street corner wearing a sandwich board that says “Will Coach For Food,” Run an ad offering to PAY people to get coached, Drop a thousand pamphlets into a war zone offering free coaching with every bullet-proof vest they purchase, or Get Christian Mickelsen’s free best-selling book Get Clients Today (2nd Edition) and start implementing his step-by-step strategies. I don’t know about you, but I find Method #4 the most reasonable and practical step!! Since... (Read More ...)

It’s here!  Christian Mickelsen has finally launched a training on how to find and keep clients!  You can get the first video on his Hot Spots for Finding New Clients now – just CLICK HERE!    (Read More ...)

Christian Mickelsen It’s true – You CAN turn those free sessions into cash!  Have you ever given away a bunch of free coaching or consulting sessions and end up with nothing to show for your time and effort??  Then you really need to know how to give your prospective client exactly what he or she wants in such a way that they sign up for more! . . . and do this in such a way that doesn’t come across all “salesy”! Best-selling author and wildly-successful coach trainer Christian Mickelsen has agreed to do a FREE 5-MODULE ONLINE  TRAINING PROGRAM for the folks on... (Read More ...)

If you’re like me, you avoid sounding “hypey” at all cost.  Your efforts to get coaching leads that involve ad tactics like “Two Sessions For The Price Of One” not only cheapen your services and tarnish your “street cred,” they simply don’t work (surprise!) . . . I have found an EXCELLENT METHOD for getting beyond this problem, allowing you to just be who you are, add value, go directly to targeted prospects, AND attract all the coaching leads you can handle: Generate Facebook Ads using a “Customer Audience” made up of your ideal clients... (Read More ...)

Unless you are a Geek or Techie, the subject of WordPress Blog Menus and blogs rarely holds a fascination.  It’s a fact, however . . . the ability to set up basic WordPress blog elements that provide information to your coaching clients is crucial! Still not interested?  That’s OK too – you simply need to OUTSOURCE this vital task to a geek or techie for a small fee. For all others, pay attention:  Taking care of basic tasks is not as hard to do as you might think!  Here’s the secret: Set up CATEGORIES as your MENU.  Your prospective clients need to understand WHAT... (Read More ...)

As the Director of Logical Soul LLC, I have been lean and mean for several years.  I’ve had to.  What with developing products and websites with little money coming in, I’ve had precious little extra money to waste. We’re now at a crossroads, I’m happy to say, and more and more products and services are coming as I speak! Folks sometimes ask: “So how do you do all that?  What have you done to keep costs down while still getting things done?”  My answer is always the same: Outsource! This is a magical word to most people.  They instantly think of lounging... (Read More ...)

Ronda del Boccio is a best-selling author, and has coached others to also be best-sellers. On Friday, April 25th, she and Michael aired a Hangout preview of a Webinar she will be teaching on May 8th that will reveal her secrets of copywriting and how a few well-positioned reports can grow your coaching practice like lightening! UPDATE:  This Webinar is no longer available, but you can get more information by CLICKING HERE.  (Read More ...)