Last week, I discussed the differences between “Internet Marketing” and “Online Marketing” for entrepreneurs, the keys to turning failure into success, and presented a clip from a recent workshop on marketing success – the first of three video clips I’ll be bringing you.   Today we’ll cover… The Secret Formula for Coach Marketing How do you normally market your coaching practice?  Go to lots of group meetings and events to meet and network with other coaches and professionals?  Call all your friends and family members to tell them what you do... (Read More ...)

Life coaches and business coaches need tools to reach both existing clients and new prospects, and VIDEO is one of the premier ways to do this.  Through video you and your message can be delivered in such a way that shortens the distance between you and your prospect, while giving them real value and the ability to see you in action. The main problem for many coaches (they tell me) is that they HATE being on video . . . or come across as stiff, dull boring, or all three!  The alternative – using PowerPoint for videos – is often just as dull.  So what to do? Sparkol VideoScribe is... (Read More ...)

I just finished my new 37-Page Special Report entitled “Six Steps to Double Your Coaching Income… in 2 Months” and am offering it FREE to anyone who cares to download it now! I covered in my last blog post that there are only 3 ways to make money – from coaching or anything else: attract new coaching clients, sell more stuff to clients, and sell more often. In my report I also cover the first step for all of these methods – Know yourself. Without knowing your niche, how much money you need, how much time you can devote to coaching, etc., etc., you won’t know... (Read More ...)

One of the best things about the Internet is all of the free interaction that’s available. There are thriving social media sites, forums, videos, blogs, and more. But are you using them to your advantage? If you have a life coach business, you know that communication can unlock a lot of doors. The Internet is a great way to put your skills to use and begin marketing yourself for free! Here are some of the ways to capitalize on all this free stuff… starting today! Eight Free Internet Marketing Ideas Use Press Releases. Whenever you have a notable event coming up in your life coach... (Read More ...)

Optimize your Facebook business page. We’ve talked about social media here before, and by now you should know that it is a great, free tool for promoting your life coach business. In fact, these days it’s required that you engage in some sort of social media in order to keep up with the competition. The next question is: how do you begin? Today I’m going to help answer that question in relation to Facebook, one of the largest social media platforms out there. It’s easy to create a business page, but it doesn’t do any good if you just let it sit there. I’ve run... (Read More ...)