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Anybody can drive traffic. all it takes is a Google Adwords account and a lot of money. But how do you, as a coach, drive targeted traffic, i.e., those who are actively looking for the type of coaching you provide? Dr. Michael Craig provides the answer to that question in this short 10-minute video: By the way, if you like this video and this series, we would really appreciate it if you leave your comments and feedback below. Thanks!  (Read More ...)

If you create a Free Offer properly, you will present what is called an “ethical bribe.” This means that you are trading your valuable information for your prospects name and email address – a win-win. In the following video, I go over how to set up your offer in the form of a downloadable PDF, what to say, how to say it, and why it needs to be said a certain way. This video is 9 minutes of solid content, so be sure to take some notes!  (Read More ...)