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Last week, I discussed the differences between “Internet Marketing” and “Online Marketing” for entrepreneurs, the keys to turning failure into success, and presented a clip from a recent workshop on marketing success – the first of three video clips I’ll be bringing you.   Today we’ll cover… The Secret Formula for Coach Marketing How do you normally market your coaching practice?  Go to lots of group meetings and events to meet and network with other coaches and professionals?  Call all your friends and family members to tell them what you do... (Read More ...)

Is your marketing effective?  If not, are you aware that great Copywriting can spell the difference between success and failure in business? “OK, so what’s with the ELEPHANT? And what’s all this got to do with my coaching??”  Glad you asked . . .  (Read More …)  (Read More ...)

One of the best things about the Internet is all of the free interaction that’s available. There are thriving social media sites, forums, videos, blogs, and more. But are you using them to your advantage? If you have a life coach business, you know that communication can unlock a lot of doors. The Internet is a great way to put your skills to use and begin marketing yourself for free! Here are some of the ways to capitalize on all this free stuff… starting today! Eight Free Internet Marketing Ideas Use Press Releases. Whenever you have a notable event coming up in your life coach... (Read More ...)

Market your own mentorship! When starting a business in mentorship, the first two things you’ll want to do is get a business name and a website. You’ll also want to get business cards and other things, but these aren’t as important. A business name (DBA is fine) and a website are enough to start your own business in mentorship. In fact, this is how many successful coaches and mentors I know started their businesses. What made the most difference was their ability to understand their market and properly target their service or product to that market. Who is your ideal customer?... (Read More ...)