Subway Fresh? The Subway franchise’s latest venture into marketing humor involves poking fun at life coaches..  OK, so we’re fair game, but in my opinion this ad is actually a good thing. You see, if our profession (in this case diet coaching) is the subject of derision, it can only mean that enough people understand what a “life coach” is to be able to get the underlying humor!  So this is a time to celebrat4e the trend . . . the trend is your friend!  Someone famous once said that bad publicity is better than no publicity.  If life coaching comes across as just a... (Read More ...)

I just finished reading an article by writer Mark Davis in the Living Section of today’s Atlanta Journal-Constitution entitled “Time for a Game Plan?  Some Call in a Life Coach for Advice.”  The category heading of the article was “Trends,” so I suspect the AJC has its fingers on the pulse of the public after all! This AJC article is only the latest barrage of articles, blog posts, and media human interest stories that have come to light over the past few years.  If you are a life coach or business coach who sometimes feels alone or dejected because you don’t... (Read More ...)