Why Discover Your Coaching ‘Why’…? In my Free Report “The 7 Mistakes Life Coaches Make in Their Business…” the #1 mistake is trying to serve everybody. In the report I talk about how you need to define your niche, and go DEEP, not wide. If you want to go deep, however, you need to have a good enough reason to do this. You need to LOVE your subject, or else others will pick up the fact that you don’t . . . and will turn away. IF, however, you have a “good enough ‘Why’” they will see that and flock to you in large numbers. Here’s... (Read More ...)