Optimize your Facebook business page. We’ve talked about social media here before, and by now you should know that it is a great, free tool for promoting your life coach business. In fact, these days it’s required that you engage in some sort of social media in order to keep up with the competition. The next question is: how do you begin? Today I’m going to help answer that question in relation to Facebook, one of the largest social media platforms out there. It’s easy to create a business page, but it doesn’t do any good if you just let it sit there. I’ve run... (Read More ...)
Get more out of your time. How often do you look at the habits of highly successful people for tips on how to do things right? I know I did. I found out, however, that my simply doing what the greats do isn’t always the best approach for me. For example, as a researcher, writer and blogger I often thought the best way for me to become successful is to do as much as I can as often as I can. Basically, I was working nearly 24/7 to make my dreams come true but found out that all I really accomplished was to get burned out! Is this the approach you take with your life coaching business?If so,... (Read More ...)
Find Real Success with a Life Coach Business! OK, OK . . . You and I both know that the job market is terrible. It’s been this way for years, and it’s only getting worse. What makes it even more complicated is that we are led to believe that getting a college degree will help us, but that just isn’t always true. Many college graduates are learning the hard way that jobs may not be waiting for them once they have to start repaying their loans. “About 1.5 million, or 53.6 percent, of bachelor’s degree-holders under the age of 25 last year were jobless or underemployed,... (Read More ...)
What makes you unique? Are you unique? If so, are you effective in telling others about it?? An important but often overlooked aspect of marketing your life coaching business is to show people what makes you different. How you stand out from all of the other life coaching folks is the only way to truly get more clients. By NOT doing this, you are just one of the crowd . . . a commodity. And as a commodity you can only compete on price; not the place you want to be. I like to think of it as writing an effective resume. You don’t leave out what makes you a particularly qualified or expert... (Read More ...)
Reward yourself for a change. Most of us talk about being more productive . . . how to perform better in life coaching, and how to make more money, how to accomplish more each day. However, it’s not often that we think about how to celebrate our success. Is rewarding yourself difficult? If so, learn to overcome this hesitation; its a learned behavior . . . and not really productive to boot! Here’s the reality: you deserve to be rewarded for your efforts, and without this reward you are less effective. You might think that making more money or being a better coach is reward enough.... (Read More ...)
Turn time into money. The most difficult obstacle that most self-employed members of society face is proper time management. When you’re working for yourself, you don’t have anyone looking over your shoulder constantly making sure that you’re getting things done. You don’t always have to commute to work every morning and sit in an office for a set amount of hours each day. In fact, you don’t even have someone prioritizing your tasks so that you know what you need to be doing. All of this is in your hands. Some of us may attempt to replicate the normal work day, but... (Read More ...)
Market your coaching business with social media Marketing for your coaching business isn’t just about putting out advertisements, it’s about connecting to people. Once you’re in on the conversation, you will get advertising naturally through social sharing – the Internet’s equivalent of word of mouth. This includes “likes” and sharing on Facebook, “retweets” on Twitter, and so on. People are more likely to notice a product or service based on customer reviews and the recommendation of friends than an advertisement. In her book, The Facebook... (Read More ...)
Get connected with your LinkedIn profile. Social media is is a great way to get people to see you and your coaching business, and LinkedIn is no exception. It’s as easy as creating an account and filling in a profile. The question is: are you getting the most out of your LinkedIn profile? All social networking sites work with different methods that you must learn how to use in order to get any real benefits. With LinkedIn, your profile is vital to how easily people can find you. Unless someone already knows your name, they’re not going to be able to find you if your profile isn’t... (Read More ...)
Do you need business coaching? Are you interested in business coaching? If so, you’ve got a lot of great people behind you. Business coaching has been used for years to boost top executives even higher, further individual career planning, and give self-employed businesses the chance they deserve. However, you might be wondering if business coaching is worth your money. This is a smart question. Naturally, you want to make a good investment by getting back more than you put into it. Well, I can tell you that any good business coach – particularly one who knows your particular niche –... (Read More ...)
Business coaching vs. life coaching. While it may seem obvious that business coaching and life coaching are different, its important to understand both the differences AND similarities if you want to get a fix on what your client really needs. Take the case of a businessman who has some sort of problem in his personal life. Do you deal with his situation as a business coach? Or from the perspective of a life coach? Well, although I hate to use these words, they are appropriate . . . “It depends!” Depends on what?! It depends on how you advertise yourself, and how the client approaches... (Read More ...)
Market your life coach business! Marketing your life coach business can be difficult if you don’t know where to start. In my previous post about marketing for mentorship, I shared some basic tips for marketing your own business. These tips can easily be used to market a life coach business as well. There’s a vast amount of information on the Internet concerning marketing, and no one can read, much less use, all of it. The fact is, much marketing information may even be contradictory to what you are trying to accomplish as a life or business coach. You don’t for example, want... (Read More ...)
Where are the coaching jobs? Are you looking for coaching jobs and finding none for the taking? If you are a business coach, or someone with a specific skill set, you may have it easier. Its fairly simple to put a price tag on your expertise, and – chances are – there’s a company out there who could use that expertise. If you are a Life Coach, however, who do you approach? That’s a tougher one. Who is giving out coaching jobs there days? It makes you wonder . . . but why? its in the nature of the beast itself. You see, as a “life” coach you are a bit... (Read More ...)
If you are a Life Coach, like it or not you are also in business. What kind of business – and how successful it will be however – is a subject that most Life Coaches either ignore or fail to grasp in terms of significance. When I started my chiropractic practice back in the early 1980’s, I was fresh out of college and knew very little about business – except what I’d learned as a TM instructor in the 70’s. Consequently I did all the wrong things in business and went belly-up in my practice within a year. Later, I focused more on counseling using my particular... (Read More ...)
Do you ever feel a bit strange when someone asks you what business you’re in? Does it feel a bit onerous to try to give your 15-second “elevator speech” about something as new and complex as the life coach business? My wife and I are currently visiting friends and family in Germany. Besides being a so-so German speaker (my wife is German, not me), I am also rather slow when it comes to projecting myself in social situations. So, as you can imagine, I was a little slow to respond when a wealthy family member popped the question recently – in German, of course – “Was... (Read More ...)